Our Story
Passionately making genuine Italian pizza since 1985
From Naples to Your Neighborhood
'Crust & Craft Pizzeria started with a vision: to share true Neapolitan pizza within London. The Bianchi family opened our doors in 1985, launching a quaint, family-operated shop rooted in age-old recipes passed down generations.
Our patriarch, Luca Bianchi, perfected her pizza-crafting techniques on her journeys across Italy, absorbing wisdom from Napoli's legendary pizza chefs. Coming back to the UK, she was set on recreating Italian pizza's authentic enchantment, adhering to ancestral methods and selecting premium ingredients.
What originated as a humble 12-seater has evolved into a cherished neighborhood fixture, with our dedication to excellence and authenticity staying staunch. We persist in using traditional wood-fired ovens, produce our dough from scratch each day, and seek out only the most exceptional ingredients.
'Crust & Craft Pizzeria' continues under the proprietorship of the Bianchis, with a second generation at the helm of our zealous team. Even as we innovate, our foundational ethos endures: to craft delectable, genuine pizza that unites our patrons.
Our Values
Quality Ingredients
Sourcing the finest, most fresh ingredients, collaborating with domestic growers and Italian suppliers for true flavor authenticity.
Traditional Methods
Our pizzas come to life through revered practices, featuring a 48-hour fermented dough and baking in genuine wood-fueled ovens.
Community Focus
Our aim goes beyond serving food—we strive to be an integral part of the neighborhood, promoting local causes and fostering a space where everyone feels at home.
Sustainability
We are devoted to sustainable practices, be it minimizing food waste, utilizing eco-conscious packaging, or endorsing sustainable farming.
Meet Our Team
Meet the dedicated individuals who create our exquisite pizzas
Luca Bianchi
Owner & Head Chef
Naples-trained and stewards our culinary legacy, refining our dishes for over 15 years.
Isabella Marquez
Executive Chef
Italian-trained with a 12-year track record of culinary excellence, she specializes in rotating seasonal offerings.
Giuseppe Moretti
Master Pizzaiolo
A Napoli native, Giuseppe has 20 years of pizza perfection and guides our chefs in training.
Emma Jacobs
Restaurant Manager
Ensures our guests revel in top-notch dining experiences and steers our welcoming staff with skill and warmth.
David Lee
Beverage Director
Orchestrates our beverage menu, specializing in Italian sodas and juice pairings that complement our pizzas.
What Our Customers Say
This is the closest to Neapolitan pizza I've experienced abroad. The dough is tender and sports the signature blackened blisters that are the hallmark of a true wood-burning stove.
John Smith
I'm impressed by 'Crust & Craft Pizzeria's dedication to local sourcing and their eco-friendly initiatives. The depth of flavor in each slice is remarkable, and their seasonal novelties are a culinary treat.
Elizabeth Davis
I've been a patron for ages and the consistency is unparalleled. The staff welcomes you as kin, and the pizza is, indeed, divine. Their Truffle and Mushroom variant is a must-try!
Robert Thompson
Awards & Recognition
Top Pizzeria in Carlsmont
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Certified Authentic Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Eco-Friendly Enterprises Group, 2022
Come Visit Us
Indulge in the essence of real Italian pizza in an environment of genuine warmth